Why Won’t “They” Listen?

Values and assumptions vary widely from culture to culture. This gives rise to potential conflicts and barriers in the communication process. This session looks at those North American Values and Assumptions which can create misunderstandings, damage relationships, and even pose significant danger in the delivery of medical treatment in a cross cultural context.

Worldview is the lens through which we see and understand the world around us. As such it colors everything we do and say. Without an adequate understanding of the target audience's worldview, our response, medical or theological, will likely be less effective than it could be. In missiological terms, our response to medical and spiritual needs will not be contextual. Understanding their worldview and how it differs from my worldview is a fundamental first step in cross-cultural ministry.